BACK IN TOWN
Here's Our Story About Where We Came From
BACK IN TOWN was founded in 2014 by Sarah Michell after returning to her home city of Cape Town after spending 4 years travelling and working around the world on private super yachts. Her partner Lewis Smith joined her as a Director in 2015 as the company began to expand. Between them, Sarah and Lewis have 16 years experience in the luxury hospitality industry. They hold extremely high standards and understand that only the very best will do for discerning travellers wanting to experience luxury and excellent hospitality.
Sarah has previously worked in some of Cape Town’s top hotels, after completing a degree in hospitality management. In addition to this experience Sarah went overseas in search of international experience. Lewis also spent 4 years on board private yachts and this is where they met. Lewis, originally from the South Coast of England immigrated to South Africa in 2015 and has fallen in love with the vast, diverse and exciting country he now calls home.
It is this time on board private luxury yachts that a standard of true excellence was witnessed and learnt. Beyond the service of a 5 star hotel, with all of the bells and whistles, some yachts even having their own beach clubs, submarines and day spas, all whilst floating on the open ocean. Not one stone goes unturned on yachts and this is exactly the level of service and hospitality that they aim to emulate back on land.
Not only do they have a joint passion for hospitality, but also their own personal desire to travel is something they have already done extensively and want to continue further. Having already visited many places such as various countries surrounding the Mediterranean and a large amount of the Caribbean Islands, even travelling to the Galapagos, and further afield to the South Pacific islands of Bora Bora and Tahiti. They have a special place in their heart for Costa Rica, a country that they are very passionate about. But now based in Cape Town, they want to share their knowledge and showcase the best that South Africa has to offer. “There really is something here for everyone”, is what they say and no-one leaves disappointed.
South Africa has a lot to offer, covering such a vast area. It is home to a huge variety of landscapes: the wilderness of the bush, where the Big 5 can be seen on safari, to the Cape Winelands, world renowned for making some of the best new world wines, to the metropolis of the city of Cape Town, home to the iconic Table Mountain.
We know when tackling an adventure such as this, whether to see the African wildlife on the plains or relax on the white sand beaches of Camps Bay, it can be a daunting prospect. BACK IN TOWN is here to welcome you, to aid you on a personalised level by organising everything and anything you are interested in doing, but most of all making sure that you have the best experience possible in South Africa.
Have a look at our accommodation portfolios that we have hand-picked and highly recommend.